7 December 2014

Get Personal This Christmas

We all enjoy getting presents at Christmas time, but receiving something that is especially tailored to you is that little bit more special and personal.

In the ever competitive market we are in, every brand is trying to think of that “little extra” they can offer the customer to bring excitement to their brand but to also cement that ever important sale, more often than not offered as a complimentary service!

Brands like Jo Malone offer a first class gifting service all year round with the beautiful boxes, ribbon and tissue, even matches, as standard protocol. The brand goes that extra bit further at Christmas, beautifully tying in their Christmas campaign, this year it being “A Frosted Fantasy”, by adding delightful frosted berries to the iconic cream and black bags and the box taking a darker turn  from its usual cream to black, for the festive period.

Having your gift presented to you in beautiful packaging is of course lovely, and yes, would have been specifically chosen for you for one reason or another, however to have a special something that no one else will have, that one off, is even more meaningful!

As if the Jo Malone brand were not spoiling their customers enough, they are also offering an opportunity to engrave a selection of products at the small fee of £15. (Jo Malone Engraving

Personalisation of gifts is by no means a new concept, however it’s an added extra which is  becoming more and more popular with Beauty Brands, in particular the Fragrance Category. This isn't just for the Christmas period, we saw at the launch of My Burberry earlier this year the monogramming of the Button embellished bottle and engraving of the iconic Chloe and J’Adore bottles at Mothers Day.

Whatever your Fragrance of choice, Selfridges have got this covered this Christmas, by offering a
Free engraving service on ALL 100ml Fragrances on Fridays & Saturdays from 5th – 30th December.

Balenciaga are offering Harvey Nichols customers who purchase the recently launched B.Balenciaga Fragrance a monogrammed Balenciaga Pouch in selected Harvey Nichols stores, adding to an already exquisite gift! (Balenciaga Monogramming Event)

Its not only Fragrance Houses that are making things that extra bit special - Nails Inc are also adding a splash of personalisation this Christmas by giving customers the option to choose their polish colour, the cap,  to add a message and then customize your own gift box! (Personalised Nails Inc

So whatever your gift this Christmas, make it personal!

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